You go, girl! Young ladies are leading the way in kids’ shows

By doris | Published: July 20, 2010

Full Story at TODAYmsnbc.msn.com

NEW YORK — Smart, adventurous lead girl characters such as Dora the Explorer and superheroine WordGirl have found time on children’s television, but Hollywood has preferred to keep princesses safe in their turrets.

There’s more than just the self-esteem of girls at stake. TV executives have found young boys have no problem watching shows with girls as lead characters, which can result in improved ratings — and advertising dollars.

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